Beer Ad + Packaging

The ad is about the launch of a new product. Concept: Effect of the "The King" Execution: - Line illustration to convey power, a superiority of the product - Black and White treatment to show how the product is being competitive - Bottle as the main product - Crown to show who's the king of all beer

Ale – Fruity
Lager – Chili
Malt – Heavy

The elements used are all representation of an emotion after you consume the product.

Magazine

Digital platforms: The artwork should look easy on the eyes by toning down of the white and black.

Brand Materials

Programs:

• Illustrator

* Photoshop

• InDesign

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