DopéCopé means “Cool Coffee” and a combination of two words, “Dope” and “é”. “Dope” is an expression as being “cool” and “é” as “Hey” a Canadian expression.
Magazine Ad
Flyer
Website and Social Media Materials
Coffee Cup Branding
T-Shirt
Programs:
The ad tells about the effect of coffee on our lives. Concept: Be Happy Execution: - Big icon on the face serves as a mnemonic device to convey the effect + branding - Smiling image to support the message which is happy, alive and being ready for the day